Life Insurance Company Will Add Fitness Tracking Data to ALL Policies Next Year

Life Insurance Company Will Add Fitness Tracking Data to ALL Policies Next Year By Nicholas West One of America’s oldest insurance companies, John Hancock, has its eyes set firmly on the future. With the arrival of Big Data and the now never-ending stream of information that is available to data brokers on individuals in nearly real time, the lure of using it for customer analytics and behavior modification has become irresistible. According to a recent announcement cited by Reuters, the company is taking the unprecedented step of “selling only interactive…

Read More