As Facebook continues to grapple with the revelations of private user data being leaked to Cambridge Analytica, and taking part in the suspicious deplatforming of Alex Jones, the social media giant has taken a double-digit hit on key metrics.
According to Wednesday night data from website ranking service Alexa, Facebook is down 10% on Daily Time on Site.
Daily Time on Site is a measurement of the daily amount of time each visitor has spent on the platform.
Zuckerberg’s brainchild is also up 13% on Bounce Rate, meaning more people have been visiting the page only once, without exploring the site further.
Alexa engagement metrics are updated daily based on the trailing 3 months.
The metrics reveal that Facebook is down almost 10% on Daily Pageviews per Visitor, an indication that users may be lacking interest in what they see and experience on the site.
The amount of people landing on the website from a search engine is also down more than 7%.
As Facebook slumps, alternative social media platforms are booming.
Minds, an open source social media site running on blockchain tech, is up 3,334 slots in its global daily rank as of Wednesday evening.
According to Alexa, a website’s global rank is calculated with a combination of average daily visitors to this site and pageviews on the site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.
Minds is down more than 11% on Bounce, up 24% on Daily Pageviews per Visitor and up 10% on Daily Time on Site.
Gab.ai, the sworn alternative to Twitter and Facebook, is also up in global ranking, with Alexa showing a positive move of 225 slots.
Gab is also up 5% on Daily Pageviews per Visitor and 2% on Daily Time on Site.
Facebook’s double-digit downs are happening at a time when the President himself is beginning to be vocal about social media censorship.
“We are also standing up to social media censorship, that’s the new thing, that’s the new thing,” Trump said at his rally Tuesday in West Virginia. “You know, I’d rather have fake news like CNN, I’d rather have fake news, it’s true, than have anybody including liberals, socialists, anything, than have anybody stopped and censored.”
“You can’t have censorship.”
Pres. Trump at West Virginia rally: “I would rather have fake news than have anybody – including liberals, socialists, anything – than have anybody stopped or censored.” https://t.co/toeBQCE1Zg pic.twitter.com/aMKCfTFRtW
— ABC News (@ABC) August 22, 2018